Nowadays people don’t listen to music. They watch it on YouTube!
Which is why having a video for all your songs is essential… Like it or not, YouTube is still the number 1 music discovery website far more than any other platforms.
Which is a bit silly, really, because I remember that back in the days we used to listen to albums, sometimes with eyes closed, to get engulfed into the sound and music and dream our own movie… I suppose we have became too lazy today to just listen to music without image support?
So, if you are making music nowadays, you need to create videos. And of course that’s another hole in your budget/time, either you hire people to work with you on videos, or you have to learn to do it yourself (and not everyone can be gifted at everything) and this takes more time away from what your focus should really be which is writing/playing/recording music.
For this song, which is supposed to be the feature song of the EP, I wanted to make a special “Official” video. And I was fortunate to find Gareth Kay, a video artist from London - UK, who accepted to work with me on a limited budget but with a dedication to create the best content possible. We talked about a loose scenario and directives that included someone between life and death trying to make a sense of his life in “out of body” experience sequences. I wanted the end to be hopeful, like the song ultimately is, after a psychotic experience seen from evocative images.
I’m very happy with the result which looks sleek and professional, despite the budget, and nicely bring along the viewer on an emotional journey.