You will hear it everywhere, from all sorts of sources: people don’t buy music nowadays! And truth is, why would they? When you can stream music for free everywhere, right?
Still there are indications that there are some people still buying music, which gives some hope for its future.
First was a report from Bandcamp (an indie music store) that boast 73% revenues increased for 2017 - so surely some people have bought some music…
Another trend (and something I would myself call a fad, but one that is significant of a slight change in listeners’ habits), is the unlikely rise of vinyl records sales. Personally, I don’t believe at all that vinyl sounds better, because it’s a proven myth that has no scientific justification, but the fact that people are buying them again is significant to a certain attachment to an object, and what it represents… Albums in particular were once seen as a treasures and something we enjoyed discovering, something we placed value in.
Anyway, again this proves that some people are buying music and are finding value in it and in the artists who have made it.
So I believe that if artists stopped devaluating their own music by giving it for free and for streaming altogether, this would further incite people to buy their music. If artists started seeing value in their own music, others too would see it again as something of value.
Now that’s a thought!